I am Peter Hatherley
I am a CONTENT DEVELOPMENT SPECIALIST
Expertise
How I do it
Rather than wasting time showing you endless examples of my work on totally unrelated subjects...
For a limited time, I am providing the first 500 words* for any Blog Post, Social Media Post, or Affiliate Product Post, on Any Subject of your Choice
Completely FREE of Charge*
Note: This is a one-off offer for pre-qualified clients
I've been writing commercial copy for over 20 years and to be honest finding relevant examples for specific industries can be extremely time-consuming. So this unique approach cuts to the chase so that you get the best sample possible saving us both time and money.
PETER HATHERLEY
Even though I'm based in Christchurch, New Zealand, I service clients from all around the Globe. If you're in the Northern Hemisphere your white-label work can be completed overnight and if you're in Australia you basically get an extra few hours up-your-sleeve to service your clients at the end of each day
Why creative copywriting works better
Copywriting is an art. It's not just about writing words on a page, it's about crafting messages that stick in people's minds and make them want to do business with you.
It’s about taking an idea, a concept, a product or service and transforming it into something thoroughly memorable.
It's about creating content that sells. But first it must be seen to be believed, and that's where creative SEO comes in.
An experienced SEO writer needs to speak to the bots too so your content ranks well on the search engines and they also know how to inspire others to buy.
Keyword stuffed content may sneak past the goalie on the odd occasion and reach the top of the search results, but even if they do they get zero engagement.
On the other hand creative content enhances engagement and communicates authority and confidence to the buyer.
Great copywriters also understand the need to craft a story. How to use the right words to leave an impact that inspires readers to take action
This is why you need someone who is willing to be creative and yet still understand the importance of SEO at the very same time. Someone who is willing to take some creative risks and yet still provide the stability that on-page SEO offers. And that takes a high level of skill and experience.
So it’s very important to research your target audience. To find out what they want. To find out what problems they face, and what pain points they might have.
Creative copywriters understand how the human mind works. They understand the psychology of how we all process information and how certain concepts can instantly trigger an emotional reaction.
That’s why it takes such a high degree of skill and expertise to understand what your audience really wants and then answer them appropriately.
Hi I'm Peter Hatherley, and I have over 20 years of experience in writing high impact SEO-based articles. Be sure to contact me if you want to leverage my experience for your next post
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